"When you say design, everybody has their definition that does not correspond to yours, there are many good definitions. The synthesis of form and content. In other words without content there is no form and without form there is no content. A work of art is realized when form and content are indistinguishable. When form predominates meaning is blunted but when content predominates interest flags.Genius comes in when both of these things fuse.Without the aesthetic means that its not done for love, that its done for some ulteria motive, because it sells, because its popular, beacuse its crazy - all this stuff.Graphic design is one of those phrases that doesn't mean anything, cause anything thats graphic is graphic, painting, dancing, writing, if you see it its graphic. The genre of art, painting, graphic design is art. That's the genre. Its all art.
The vocabulary or language of art, or of aesthetics. Order, variety, contrast, symmetry, tension, balance, scale, texture, space, shape, light shade and colour. This is the language of form.
Don't try to be original just try to be good. That sounds sort of naive but its true. Without aesthetics you can't find the truth to do things with quality. I think this is in a big sense of what aesthetics means.
Art is an idea that has found its perfect form. There is too many possibilities. No matter how perfectly you do something it can still be improved."
Paul Rand.
www.paul-rand.com/thoughts_hallofFame.shtml
Put together with the insights of Edward Tufte, and I think that puts a "wrap" on that. What else could be said - the masters have spoken :)
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